Instead of separating login, registration, and edge cases, I designed a single, adaptive entry point.

Users start by entering their email.

From there, the system handles the complexity:

→ Routes existing users to the correct login method

→ Surfaces organization selection when needed

→ Guides new users into the right registration flow

→ Handles referral codes, invitations, and domain rules in the background

This turns a fragmented system into a guided experience.

Once inside the app, the focus shifts to

helping users find value quickly.

→ Inside the app, the main challenge was helping users find something relevant without overwhelming them. I introduced modular carousels that surface highlights first and give users a clear path to explore more. No more wall-of-deals on load.

→ Search was redesigned to meet users at every stage of intent. An empty state shows curated categories and popular searches. A focused state surfaces recent activity. An active state prioritizes relevant suggestions. Each state has a job and does only that job.

→ Local deals got a map-based view. Results update based on location and interaction, and users can switch between map and list. It makes nearby offers feel immediate instead of buried.

Each feature was designed as part of a system.

→ Shared interaction patterns

→ Reusable components

→ Clear behavior rules

This made the app easier to scale and easier to build.