NYC Department of Transportation
Vision Zero
Barclays Center Oculus Display
Using After Effects, I designed and laid out integrated video and rich media animation for the NYC Department of Transportation’s campaign Vision Zero. Creating awareness for public safety in a 15-second video that was displayed on digital billboards at the Barclays Center in Brooklyn.
In January 2014,
Mayor Bill de Blasio announced the adoption of New York City's Vision Zero and enumerated a long list of initiatives the city would be following to reduce fatalities on city streets.
Double Exposure Ads
Using Photoshop to create a double exposure effect, these Facebook and Twitter Ad Campaigns depicted ghosted images of staged victims paired with real-world traffic accident statistics.
Animated Infographics
Illustrated and brought to life in After Effects, these infographics were used as a part of The NYC Department of Transportation’s Facebook and Twitter Ad Campaigns.